Enterprise IT Spend and Staffing Metrics 2024–25: EMEA and Asia & Oceania

Josh Builta

Senior Director, Enterprise Platforms & Applications

As the senior research director for Enterprise Platforms & Applications at Omdia, Josh Builta leads a talented team of analysts producing valuable insights on artificial intelligence (AI), Internet of Things (IoT), digital workplace, and other enterprise technology markets. In this role, Josh manages the day-to-day operations of these teams and guides their strategic development to ensure they produce a compelling research portfolio that meets the demands of Omdia’s global client base. Using an extensive network of industry contacts, Josh regularly contributes to market intelligence reports and frequently leads consulting projects for high-profile clients. His expertise spans a broad technology spectrum, from hardware components to connectivity technologies and vertical market use cases.

Before Omdia, Josh served as the vice president of product management at Ingenu, formulating the company’s product roadmap and guiding cross-functional teams. From 2010 to 2016, he led IHS Markit’s coverage of the IoT market and guided the launch of the first syndicated intelligence service. Josh’s experience also includes analyst roles with the Department of Defense and Department of Homeland Security, where he directly advised senior government and military officials on national security matters.

Mahima Y.

Associate Analyst

Mahima is involved in conducting financial and strategic SWOT analyses of companies, comprising operational, financial, and strategic metrics across different industry verticals including banking, financial services, and insurance (BFSI); transportation and logistics; energy utilities; technology, media, and telecoms (TMT); and manufacturing.

Mahima is an associate analyst in Omdia’s Company Research team, having joined the company in 2021. She has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research techniques using both qualitative and quantitative lines. Previously, Mahima worked as an associate analyst at GlobalData Plc. She has an experience of more than two years in market research. Mahima has a Post-graduate Diploma in management (PGDM) in finance from Siva Sivani Institute of Management, Hyderabad.

Phaninder Pasham

Analyst

Phaninder is an analyst in Omdia’s IT tools and insight team, where he manages the company research team and works on IT market models. He carries out financial and strategic SWOT analyses of companies, considering operational, financial, and strategic metrics across healthcare; banking, financial services, and insurance; technology, media, and telecoms; transportation and logistics; and manufacturing.

Phaninder joined Omdia (formerly Ovum) in 2018 and has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research using both qualitative and quantitative data. He prepares insightful and intensive reports on companies, providing vital information for business and strategic planning, investment opportunities, competitor benchmarking, and marketing. 

Phaninder previously worked as an analyst at Global Data PLC, where he performed secondary research, company profiling, financial analysis, and SWOT reports of companies. In 2019, he won an Omdia award for going the extra mile to deliver projects on time. Phaninder has a postgraduate diploma in banking, insurance, and finance.  

Adam Shafi Baig

Senior Analyst, Enterprise Technology

Adam Shafi Baig, a senior analyst at Omdia, supports the IT market models team. He primarily deals with different forecasting models, market sizing for IT spending, and tracking industry trends. His work helps with understanding future spend in IT budgets.

Adam previously worked with GlobalData and ARi. He has experience in data modelling, top-down and bottom-up approach forecast models, industry analysis, and product analysis. He completed his PGDM at Vishwa Vishwani School of Business and holds a Bachelor of Technology from Jawaharlal Nehru Technological University, Kakinada.