Omdia’s Neobank Activity Tracker Tool tracks more than 100 neobanks of various origins (startup, banking incumbent, and big tech/telco) across nine key categories and 50 sub-categories, including investment/ funding, mergers/ acquisitions, product launches/ enhancements, market launches, regulatory developments, and partnerships.
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The Analyst Team

Josh Builta
Follow AnalystSenior Director, Enterprise Platforms & Applications
As the senior research director for Enterprise Platforms & Applications at Omdia, Josh Builta leads a talented team of analysts producing valuable insights on artificial intelligence (AI), Internet of Things (IoT), digital workplace, and other enterprise technology markets. In this role, Josh manages the day-to-day operations of these teams and guides their strategic development to ensure they produce a compelling research portfolio that meets the demands of Omdia’s global client base. Using an extensive network of industry contacts, Josh regularly contributes to market intelligence reports and frequently leads consulting projects for high-profile clients. His expertise spans a broad technology spectrum, from hardware components to connectivity technologies and vertical market use cases.
Before Omdia, Josh served as the vice president of product management at Ingenu, formulating the company’s product roadmap and guiding cross-functional teams. From 2010 to 2016, he led IHS Markit’s coverage of the IoT market and guided the launch of the first syndicated intelligence service. Josh’s experience also includes analyst roles with the Department of Defense and Department of Homeland Security, where he directly advised senior government and military officials on national security matters.
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Amanda Lee
Follow AnalystSenior Research Associate
Amanda provides research support for various research products, focusing on enterprise IT, as part of the Penang Research Operations team.
Amanda comes from the financial services industry, with years of experience in regulatory compliance and enhanced due diligence (EDD) research. Prior to joining Informa Tech, she worked in regulatory compliance for an investment management firm and was also a research supervisor at Refinitiv (an LSEG business). She holds a Bachelors degree in commerce (marketing and management) from Curtin University, Australia.
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