LED Video Displays Company Profiles Report – 1Q25

Cindy Liu

Senior Research Analyst, ProAV

As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.

Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.

Tay Kim

Senior Principal Analyst, ProAV

As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.

His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.

Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD. 

Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.  

Xin Yu Lee

Senior Research Associate, Service Providers and Markets

Xin Yu focuses on the service provider market pillar, providing invaluable insights and up-to-date information through secondary research. Dedicated to staying updated, Xin Yu delivers relevant data to inform and guide audiences with their decision-making processes.

Xin Yu joined Omdia as a senior research associate in May 2023. She graduated with a bachelor’s degree in actuarial science, preparing her with knowledge of the insurance, finance, and mathematics industries. She is currently pursuing her Master of Science in statistics. She has experience working with several companies, including Nielsen as a data processing specialist, Dell as an analyst of logistics department, and Mforce as a spare part purchasing executive.