LED Video Displays Company Profiles Report – 2Q25

Cindy Liu

Senior Research Analyst, ProAV

As part of Omdia's consumer electronics and devices team, Cindy covers the China Pro AV sector, with a specific interest in digital signage, specialty display, and monitor strategies research.

Her main research interests are in China’s vertical markets and application trends of the Pro AV industry. Cindy provides analysis of the key developments in IFPs, LCD video walls, LED video displays, and medical displays. She also writes on development insights on display technologies and supply chain of China’s markets. Prior to joining Omdia (formerly IHS Markit) in 2017, Cindy worked as a senior product manager and senior project manager at Haier. She holds a degree in English language from University of Electronic Science and Technology of China.

Kelly Lum

Principal Analyst, ProAV

Kelly contributes to Omdia’s ProAV research for the Public Display Market Tracker for shipment and revenue data on LCD and OLED displays. She also supports research on LED video displays and consultancy projects for Omdia’s ProAV group.   

Prior to joining Omdia (formerly IHS Markit) in August 2013, Kelly worked at ALG, a TrueCar Company, as a consulting analyst in the automotive industry to forecast residual values, optimize proposed sales strategies, and make recommendations based on expected segment and industry trends. She graduated in 2008 from the University of California, Santa Barbara, with a Bachelor of Arts in economics/mathematics and a minor in statistical science. She is based in San Jose, California.  

Tze Ying Tang

Tze Ying works in research operations, where she conducts secondary research to provide accurate and actionable insights that support decision-making processes. Her current focus is on the enterprise and integrated tech market pillars.

Building on a strong technical foundation, Tze Ying brings interdisciplinary expertise from her time at the Shenzhen Research Institute of Big Data (SRIBD), where she contributed to fake voice detection research, and the skills she honed on open source text-to-speech projects at Amphion. Her technical skills encompass AI engineering in the NLP domain, data processing, automation, and proficiency in Python and SQL for data analysis and engineering. Tze Ying holds a bachelor’s degree in data science and big data technology from the Chinese University of Hong Kong, Shenzhen.