This report provides analysis of trends and data in the 1H25 version of Omdia's Netflix Viewing Database, which combines viewing data from Netflix's What We Watched reports and its weekly top 10 reporting.
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Netflix Viewing Report – 1H25
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Netflix Viewing Database – 1H25
Data / 11 Nov 2025 / Matthew Evenson
This 1H25 version of Omdia's Netflix Viewing Database combines viewing data from Netflix's What We Watched reports and its weekly top 10 reporting. Accompanying this database is a report that highlights key trends from this data.
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International On-Demand Viewing Dashboard
Data / 03 Sep 2025 / Tim Westcott
This interactive dashboard covers viewing of Amazon, Disney+, Netflix and Max (where they are available) across 17 markets. The dashboard uses data from Digital-I and is exclusively available to subscribers of the Digital Content & Channels Intelligence service.
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On Demand TV & Movie Catalog Tracker
Data / 07 Nov 2025 / Tim Westcott
A detailed picture of on-demand AVOD and SVOD service offerings, and select free services. Updated on a quarterly basis, it uses data provided by Omdia’s partner JustWatch to track the content libraries of key services across 11 markets.
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The Analyst Team
Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew tracks the content strategies of TV and streaming groups across the world, analyzes trends in individual title viewing on streaming platforms such as Netflix, and contributes to Omdia’s wider coverage in the Digital Content & Channels Intelligence service. He also leads much of Omdia’s coverage on Netflix and the French pay-TV and streaming market as part of Omdia’s TV & Online Video Intelligence service.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from the University of Central Lancashire (UCLAN).
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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