Some say AI is the new cloud. But are we destined to repeat the same mistakes? This report highlights the key challenges enterprises face that could hinder AI from fulfilling its promise or meeting the expectations of those deploying it.
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Market Landscape: Why 90% of Enterprise AI Projects Will Fail
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The Analyst Team
Adam Etherington
Follow AnalystPractice Leader, Cybersecurity
Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.
Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.
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