Telco B2B diversification at the top end of the enterprise market can come with a big tradeoff—smaller deals and lower profits. CSPs need to be smart and selective to successfully build growth outside of their connectivity comfort zone.
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Diversification in telco B2B does not pay. Now what?
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Telco Global Services Outlook 2025: Finding Growth Beyond Connectivity
Report / 16 May 2025 / Cindy Whelan
A review of large telco deals closed in 2023. Connectivity is foundational for telcos, but growth will come from rational adjacencies that align with the telco’s expertise, resonate with customers, and are scalable and replicable.
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The Analyst Team
Cindy Whelan
Follow AnalystPractice Leader, Telco B2B Strategies
Cindy Whelan - Practice Leader, Telco B2B Strategies
Cindy Whelan is Practice Leader for Omdia’s Telco B2B Strategies Solutions Intelligence Service. In this role, she focuses on enterprise and wholesale services and provides analysis to help service providers understand B2B market trends and how to respond to them. Cindy also covers telco network services, including Network-as-a-Service (NaaS), SD-WAN/SASE, virtualized network services, and carrier wholesale solutions.
Cindy has more than 30 years of experience in the telecoms industry, working for communications solutions vendors and analyst firms. Cindy has a Bachelor of Business Administration degree with a focus in Management from James Madison University in Harrisonburg, VA.
More Content By Cindy Whelan
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