Omdia’s Agentic AI Survey reveals the state of agentic AI adoption among enterprise across major global regions, key industry verticals, and companies of different sizes. The survey explores agentic AI budgets, investment drivers, use case deployment, barriers, and more.
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Omdia Agentic AI Survey, 2025
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The Analyst Team
Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
Keith Pucarelli
Follow AnalystResearch Analyst
Keith’s main areas of work are primary research and customer insight. Through surveys, Keith and his team collect data on a wide range of topics. Through their research and data, they can give clients quality insights and bring revenue into the company.
Keith joined the business in 2022. Through his time at college, he was exposed to several data sets and primary research methods. His topic area revolves mostly around technology. It is always a wide range of topics, but it allows him to learn about many new and exciting technologies. Keith worked for the New York State Senate under State Senator Shelley Mayer. Keith’s other areas of expertise would be writing and programming surveys and creating final data deliverables. Keith’s greatest achievement as an analyst so far is being a part of published work on Omdia’s website. His educational background is a bachelor’s degree at Purchase College in Purchase, New York.
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