Telco Consumer Engagement Innovation Tracker Report – 3Q25

Michael Philpott

Senior Research Director, Service Provider Consumer & Markets

With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy. 

At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services. 

Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.  

Sameeraja Peddinti

Analyst

Sameeraja works for both IT and telecom teams. She has worked on products including Smart Wi-Fi, OTT Communications Tracker, AI Innovation Tracker, World Cellular Handset Tracker, SWOT profiles, and consulting projects. Her key areas of work include secondary research, data collection, data modelling, and SWOT profile updates.

Sameeraja joined Informa (now Omdia) on January 2, 2020. Her main areas of expertise are secondary research, industry analysis, data analysis, forecasting, and report writing. She provides insights through in-depth secondary research and analysis. Sameeraja holds eight years’ experience in market research. Prior to Omdia, she worked at Gateway Media Pvt. Ltd., Amazon, and Progressive Digital Media. She developed the taxonomy that is used in creating insurance industry databases. She holds a master’s degree in business administration from Jawaharlal Nehru Technological University and a bachelor’s degree in sciences from Osmania University.  

Sonali Nagpal

Analyst, Service Provider Networks

Sonali, an analyst based in India, is part of Omdia’s service provider team. She covers topics such as IoT, operator networks, innovative telco services, cloud gaming, consumer AI, operator digital strategies, and 5G/broadband pricing, among others. Sonali has around eight years of market research experience across industries such as ICT, education, and e-commerce. Before joining Informa, she worked with The Business Research Company and Redseer Consulting. Sonali has strong experience in market research and analysis, tracking key industry trends, project management, GTM, market sizing, and report writing. She holds a bachelor’s degree from Kirori Mal College, Delhi, and a master’s degree in economics from Christ University, Bangalore.