Some pull-ahead buying likely occurred in September from consumers wanting to get ahead of potential tariff-related price increases, while deliveries of EVs surged to an estimated gain of 41%.
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September US Light Vehicle Sales Rise 7% to Mark 12th Straight Increase; 3Q Up 6%
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US Light Vehicle Sales – September 2025
Data / 01 Oct 2025 / Cameron Corrao
US light vehicle sales by company; by segment; by power type; and by vehicle type, company, brand, model, and source for September 2025. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable table.
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The Analyst Team
Haig Stoddard
Follow AnalystPrincipal Analyst, Forecast & Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports, then transitioning to an automotive market analyst. He analyzes market trends related to new-vehicle demand, production, and powertrain take-rates, and forecasts vehicle connectivity and automation levels
Haig focuses on tying together demand, vehicle production, and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation, and future vehicle propulsion reports. Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North American production, sales analysis, forecasts, and general global market analysis. He also is working on projects to help expand the company’s coverage of future trends by creating vehicle-based forecasts related to factory-installed equipment, such as ADAS and mobility.
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