Summary report from the TV team that attended IFA 2025, including product launches, insights, and expert analyst opinions on trends.
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Event Recap: IFA Berlin 2025
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The Analyst Team
Patrick Horner
Follow AnalystPractice Leader, Consumer Electronics
Patrick leads the team of analysts focused on consumer electronics. While they cover a broad area of all home electronics products, there is a particular emphasis on understanding the evolving television market. Uncovering the trends and market direction helps to deliver the insights to forge future strategic decision making.
After graduating from the Carlson School of Management at the University of Minnesota, Patrick began his career as a retail buyer for Target Corporation. After eight years in senior buying roles, he switched sides to sell for manufacturers at national accounts. He also completed an MBA in Marketing. Working for both Casio and Philips, he sold literally billions of dollars of product to Best Buy and Target. After working for many years in sales, he joined Casio’s Tokyo office of Research and Development. There, he developed product strategy and consulted directly with the senior executive team.
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Matthew Rubin
Follow AnalystPrincipal Analyst, ProAV
Matthew Rubin covers digital signage and corporate applications within the Omdia ProAV team, specializing in dvLED and LCD technology. His primary focus includes contributing to vertical analysis reporting and consulting.
Matthew has worked for IHS Markit, developing consumer TV research. He also worked for a technology consulting research firm, leading the consumer display and professional display equipment research (FPD, IFPD, LED, and projection).
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