BOE IPC 2025 showcased AI-powered displays, panoramic HUDs, transparent panels, and immersive swing screens. With edge-first AI strategies, Chinese OEMs like NIO and Li Auto drive SDV adoption and redefine the smart cockpit ecosystem.
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Beyond the panel: Insights from BOE IPC 2025 on smart cockpits and AI displays
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The Analyst Team
Elaine Chung
Follow AnalystSenior Analyst, Smart Cockpit
Elaine is a senior analyst with Informa Tech’s Automotive Group, covering the evolving landscape of automotive smart cockpits. Her role encompasses the examination of key areas, including Human-Machine Interface (HMI) design, advanced driver assistance systems (ADAS) integration, in-vehicle connectivity, user experiences (UX), and the impact of emerging technologies on the next generation of automotive interiors.
Before joining Informa Tech, Elaine served as a business development engineer at a European Tier 1 company where she led benchmarking and market trend analyses all with a focus on uncovering new business opportunities in the Japanese market. Her research covers various areas including software development, V2X communication, user experiences, and HMI aspects in ADAS.
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