Exotel's strategic aspirations reflect the broader CPaaS evolution from basic APIs to workflow-orchestrated platforms. With voice-centric infrastructure and regulatory compliance, they're positioned for complex markets, but must execute beyond regional strength.
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Exotel’s evolution reflects where the CPaaS market is heading
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Adam Holtby
Follow AnalystPrincipal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
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