How much more are consumers willing to pay for enhanced 5G? Does this align with telco expectations? The findings in this report are based on two Omdia surveys: Digital Consumer Service Provider Insights Survey – 2025 and 2025 Digital Consumer Insights: 5G Monetization.
OM142922
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Consumer 5G Survey Results: What Telcos Are Doing vs. What Consumers Want
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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