Adobe is redefining creativity for the enterprise era, using AI to connect people, content, and workflows. What began as creative software is fast becoming a platform for productivity, governance, and measurable business impact.
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Every employee is now a creator, and Adobe wants to power their workflows
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The Analyst Team
Adam Holtby
Follow AnalystPrincipal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
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