Omdia analysts look at the ways AI is driving innovation in the automotive industry, and offer strategic guidance for players looking to leverage AI to its fullest advantage.
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The smartest car: How AI is poised to disrupt every aspect of the automotive industry
Report
28 Nov 2025
Steve Bell
Maite Bezerra
Elaine Chung
Chris Liu
Diwakar Murugan
Adam Ragozzino
Edward Wilford
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The Analyst Team
Steve Bell
Follow AnalystChief Analyst, Connectivity and Related Technologies
Steve is an accomplished strategy and technology analyst focusing on connectivity-based technologies, related cloud and edge computing, cybersecurity, applications, over-the-air (OTA) updating, and automotive production. He also looks into intelligent transport systems, new mobility, smart cities, and smart charging grids.
Previously he was a Senior Analyst with Heavy Reading and focused on IoT in the mobile network domain, specifically the growth of 4G and 5G in two verticals: Industrial IoT and connected and autonomous vehicles. For two years, he also served as an analyst-in-residence at TU-Auto.com, providing insights into the future of this emerging industry. Steve is a frequent webinar producer and a respected and sought-after speaker at industry conferences.
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Maite Bezerra
Follow AnalystSenior Principal Analyst, Software-Defined Vehicles
Maite Bezerra specializes in the automotive industry’s transition to software-defined vehicles (SDV). With comprehensive knowledge in electrical and electronic architectures, hardware consolidation, high-performance computing (HPCs), vehicle operating systems, cloud native tools, and software-defined principles, she delivers strategic insights on the automotive value chain’s transformation in response to software-driven innovation.
Her research focuses on defining, measuring, and forecasting the progressive stages of SDV adoption and tracking automakers’ strategies to upgrade their fleets, providing actionable recommendations. Before joining Omdia, Maite worked as an automotive analyst covering cockpit systems, infotainment operating systems, HMI, ADAS, autonomous driving, and connectivity, including V2X. A recognized thought leader in the SDV space, Maite regularly presents and moderates panels at high-profile industry events, including CES. She holds a Master of Science in international business and completed three years of doctoral research with successful confirmation before pivoting to industry research.
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Elaine Chung
Follow AnalystSenior Analyst, Smart Cockpit
Elaine is a senior analyst with Informa Tech’s Automotive Group, covering the evolving landscape of automotive smart cockpits. Her role encompasses the examination of key areas, including Human-Machine Interface (HMI) design, advanced driver assistance systems (ADAS) integration, in-vehicle connectivity, user experiences (UX), and the impact of emerging technologies on the next generation of automotive interiors.
Before joining Informa Tech, Elaine served as a business development engineer at a European Tier 1 company where she led benchmarking and market trend analyses all with a focus on uncovering new business opportunities in the Japanese market. Her research covers various areas including software development, V2X communication, user experiences, and HMI aspects in ADAS.
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Chris Liu
Follow AnalystSenior Analyst, New Energy Vehicles
Chris is a senior analyst who covers China’s new energy vehicle (NEV) market, which consists of battery-electric, plug-in hybrid, and fuel-cell vehicles, with an emphasis on battery technologies and the NEV ecosystem. Chris primarily researches national policies that drive the adoption of electric vehicles (EVs) and charging infrastructure deployment. His work serves two goals: catalyzing the transition from internal combustion engine (ICE) vehicles to EVs and disseminating China’s vehicle electrification lessons to the global market.
Chris began his career as a transportation analyst for Washington-based Energetics, focusing on consulting projects related to transportation electrification. He assisted electric utilities in the US to understand and prepare to adopt EVs in their service territories; his clients included the Department of Energy, suppliers, and national laboratories. Before joining Omdia, Chris worked on an electrification strategy for a domestic OEM in China, where he advised on strategies for batteries, EV charging, and other aspects of NEV product development. Chris holds a Bachelor of Arts in environmental studies from the University of Richmond and a Master of Environmental Management specializing in energy from Duke University.
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Diwakar Murugan
Follow AnalystBased in the India Office, Diwakar Murugan is an analyst specializing in data practices and research, with a focus on the automotive sector. He is deeply involved in key activities such as data tracking, estimation, and forecast model building, as well as generating reports and dashboards using Power BI to support the delivery of actionable insights. His expertise helps drive strategic decision-making and innovation within the automotive industry.
Diwakar Murugan joined the team as an analyst, where he is now a key member covering automotive research. He focuses on analyzing India’s automotive market trends, including emerging technologies and industry developments. With experience in statistical analysis and research methodologies, Diwakar played a crucial role in supporting strategies for determining outcomes that are guided by analytical insights and worked on process optimization across various teams in Canalys Mobility services. His work empowers teams to navigate complex challenges and capitalize on emerging opportunities, ultimately helping to shape the future direction of the industry.
Diwakar holds a Bachelor of Engineering degree from Anna University, Chennai, and is fluent in English and Tamil.
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Adam Ragozzino
Follow AnalystPrincipal Analyst, Batteries and Electric Powertrains
Adam Ragozzino is a Principal Analyst at Informa Tech’s Automotive Group (Wards Intelligence, WardsAuto, and TU Automotive), covering the rapid advancements in electric vehicle Batteries and Electric Powertrains. Adam’s focus areas also include the latest trends in batteries, electric motors, related power control & conversion technologies, all-wheel-drive systems & EV transmission trends, hybrid & fuel-cell powertrains, and the impact on internal combustion engines. As an analyst, he looks at events and technology innovations in the industry and helps explain why they matter and what comes next. His latest project concerns battery technology trends and who is winning the EV race.
Before coming to Wards, he was the automotive analyst at a small startup company focused on helping clients see trends in the industry. Previously, he worked as an analyst in marketing, policy, and healthcare. When not writing about the next battery trend, you can find him riding or skiing throughout Colorado.
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Edward Wilford
Follow AnalystSenior Research Director
Edward is the Senior Research Director, Automotive, having previously covered automotive AI and semiconductors as Senior Principal Analyst, IoT, at Omdia. He has written extensively on embedded applications processors and GPUs, edge AI, advanced connectivity, and novel semiconductor architectures such as RISC-V.
He started in the industry in 2016 when he joined Arm as a market intelligence analyst, leading market research and forecasting in the automotive and IoT division. He has also worked in financial services and media roles in London. He has a BA from Durham University and an MPhil in Linguistics from the University of Cambridge.
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