This update highlights new innovations in 5G consumer pricing and addresses the most frequently asked question: Where are the KPIs that showcase success?
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Innovative Mobile Broadband Tariffs – 2026
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Kristin Paulin
Follow AnalystPrincipal Analyst, North American Markets
As part of Omdia’s service provider markets team, Kristin Paulin covers the North American mobile and fixed telecoms markets, particularly service provider strategies, product and service launches, and network deployments.
Kristin’s research covers key developments in North America, including 5G, digital strategies, service plans and pricing, market dynamics, and service provider strategic initiatives through thought leadership pieces, as well as operator and market profile reports. She also works on market forecasts, and provides support and insight to key audiences with quarterly data from Omdia’s World Information Series database.
Kristin has over 16 years’ experience in the telecoms sector. Before joining Omdia, Kristin was a market research analyst at semiconductor start-up PrairieComm, and Freescale Semiconductor.
Kristin has a BS in environmental studies from the University of Minnesota, and an MBA in marketing from North Park University, Chicago.
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