Digital Consumer Operator Strategies Benchmark – 2H25

Michael Philpott

Senior Research Director, Service Provider Consumer & Markets

With 25 years of experience in the telecommunications and digital media markets, Michael Philpott is Omdia's leading analyst in the connected home area. As Research Director for service provider consumer, he delivers thought leadership to Omdia’s clients on digital home go-to-market strategy. 

At Omdia, Michael produces reports, case studies, and forecasts in the areas of smart home, smart Wi-Fi and connected home, and broadband access strategy. He joined Omdia (formerly Ovum) in 2000 as a consultant in the networks and Infrastructure team, before moving to the analyst side of the business establishing and leading Ovum’s broadband, telco media, and smart home analyst services. 

Before joining Omdia, he worked at BT’s research and development (R&D) laboratory, Adastral Park, designing xDSL and fibre optic access networks.  

Mariana Zamoszczyk

Principal Analyst, Digital Consumer Operator Strategy Services

As part of Omdia’s Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-health and well-being help service providers identify market opportunities and develop differentiated go-to-market strategies.

Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.

Mariana holds a master’s degree in political economy from the University of Sheffield and a bachelor’s degree in economics from the University of Buenos Aires.

Pal Karlsen

Senior Analyst, Emerging Consumer Services

Pal Karlsen works in the Service Provider Consumer team at Omdia. He focuses on consumer opportunities for telecommunications companies in compatible areas such as gaming, financial services, and sustainability. He also specializes in advanced messaging, 5G/fixed broadband pricing, and bundling. Before working with telecommunications, he worked with various building technologies, focusing on how sustainability benefits and incentives affect and influence the markets.

He holds a Master of Arts in globalization and multinational corporations from SOAS University of London in London, England and a Bachelor of Science in business and economics from BI Norwegian Business School in Norway. Pål is based in London, England.