Family-friendly gaming is re-emerging as a growth strategy for an array of media, entertainment, and gaming companies. This report assesses the limits, opportunities and realistic pace of progress through 2026.

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Summary

As the gaming market continues to mature, companies across the consumer tech ecosystem are turning to family-friendly gaming to enhance their growth prospects and strategic opportunities.

Challengers such as Netflix, Amazon, and Nex Playground see a chance to differentiate and reach underserved household segments, while traditional console and mobile leaders stand to extract more value from existing, saturated audiences. For major media companies and IP owners, family-friendly gaming offers new revenue streams and a way to extend the value of their franchises.

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