According to Omdia’s latest TV Cost & Price Forecast Model – 2Q25 Analysis, TV memory (including Flash NAND eMMC and DRAM) is facing a serious challenge from 2H25, with prices double those of the first half of the year. This article provides a cost analysis of the price increase of TV memory, as well as the status of suppliers and the impact of the trend.
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TV memory price increases present a challenge for TV brands in 2026
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TV Cost & Price Forecast Model – 2Q25 Analysis
Report / 28 Oct 2025 / Kelly Lee
Tracks data from more than 100 retailers and brands to supply historical and forecast costs, pricing, and margins for 32-inch-and-larger TVs by technology. A bill of materials (BOM) estimate for each major TV component is also provided.
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TV Cost & Price Forecast Model – 2Q25
Data / 08 Oct 2025 / Kelly Lee
Tracks data from more than100 retailers and brands to supply historical and forecast costs, pricing, and margins for 32-inch-and-larger TVs by technology. A bill of materials (BOM) estimate for each major TV component is also provided.
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The Analyst Team
Kelly Lee
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Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.
Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.
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