Kelly Lee

Principal Analyst

Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.

Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.