Zoom is evolving from a video meeting tool to an AI-first platform, simplifying workflows, boosting productivity, and uniting SMBs and enterprises under one ecosystem.
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Is Zoom Repositioning its Brand as an Operating System for Modern Work?
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Prachi Nema
Follow AnalystPrincipal Analyst, Unified Communication and Collaboration
Prachi specializes in enterprise communications and collaboration technologies, including video conferencing equipment and services. She brings over 15 years of telecoms industry experience and expertise in fixed and mobile convergence, service provider strategies, and next-generation technologies. Prachi has authored market share and forecast reports and analysis on a range of topics across the enterprise collaboration landscape.
Prachi has worked as a software engineer with various companies, including Idea Cellular, AT&T, and Motorola. She then moved into research and analysis, working as telecoms analyst with several boutique firms, including GSMA, where she researched strategies for increasing youth employment opportunities through mobile technologies and services. She holds an engineering degree in electronics and telecommunications from SGSITS in India and an MBA from the Henley Business School, part of University of Reading. Prachi is fluent in English and Hindi and is based in London.
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