Businesses must focus on reinvention and reimagination to thrive says Omdia

LONDON, 16 March, 2022 – Following the global pandemic which caused large-scale workplace disruption, businesses must understand their digital transformation priorities if they are to succeed in the new world, according to Omdia’s newly-released Digital Workplace report. The new insight has been prepared by Omdia’s Digital Workplace Practice for Enterprise Connect 2022 and provides significant analysis on upcoming enterprise trends.

Other takeaways from the guide include where businesses must focus to establish working strategies that meet the needs of the new digital workplace. Hybrid and mobile working conversations should pivot away from a location-centric focus to a practical discussion around an infrastructure that supports more modern work styles. Employees should be able to work from wherever they need to, without any compromise to security or productivity. 

According to Omdia’s IT Enterprise Insights 2022 survey, organizations are reporting that remote working has improved employee productivity. Two thirds of organizations stated that employee productivity has improved with the move to greater levels of remote work, with half of these businesses also advising that they have the metrics to prove it.

The urgency to meet customers’ new digital-first demands has resulted in the growth of the tools, technologies, and platforms that enhance customer engagement. Advances in cloud and other emerging technologies, a burgeoning digital engagement technology ecosystem, and faster adoption through innovation are all factors shaping an emerging market that Omdia refers to as Enterprise Customer Experience. 

Tim Banting, Omdia’s Digital Workplace Practice Lead noted: “Today’s digital transformation priorities look very different from priorities before the pandemic. Organizations have rapidly accelerated efforts to improve communication and collaboration both inside and outside the organization, enhancing customer engagement, and developing a more modern, mobile, and digitally enabled workplace. 

“We are entering a phase where business leaders move away from crisis and contingency management and towards organizational reinvention and reimagination.”

Omdia believes there will be a continued rise of cloud-based unified communications as a service with agile development and continual functional improvements that will cause on-premises unified communications solutions to see a persistent gradual downward trend.

Banting concludes: “The enterprises that will win in this digital-first, customer-focused environment will understand they must deliver tailored experiences to prove to their target audiences they’re truly customer-obsessed. They must also invest in modern, advanced technology not only to enable their teams to succeed but for maximum engagement.”

You can learn more about the trends in the complimentary insight, ‘The Digital Workplace - What to Expect at Enterprise Connect 2022’.