Omdia is part of Informa TechTarget

This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world’s technology buyers and sellers. All copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.’s registered office is 275 Grove St. Newton, MA 02466.

header banner coverage

Omdia to unveil new data at IBC2023, revealing the near pre-eminence of gaming IP within the entertainment industry

3 August 2023

gaming 06_AdobeStock_295160836

LONDON, 3 August, 2023 – Omdia will be returning to Amsterdam this year to join IBC2023 as exclusive premium research partner. Attendees of IBC’s flagship content and technology event will have exclusive access to Omdia’s latest research focused on the current hot topic of gaming IP and its meteoric rise across the entertainment industry.

Omdia’s Media and Entertainment Senior Research Director, Maria Rua Aguete, commented: “Omdia research indicates that game revenues will reach $215bn in 2027 overtaking pay-tv. Content is being produced to appeal to a range of audiences from science fiction based The Last of Us, animated family films such as Super Mario Bros. and Pokémon: Detective Pikachu to sports-centric movies like the upcoming Gran Turismo. 

“Omdia’s latest consumer survey across all age groups showed that gamers outnumber cinema goers and, in some cases like Germany and Japan, are more than double. This potential market and prominent levels of expected revenue is a fantastic opportunity for content aggregators and telcos who must consider games and access to games services as core to their business services.”   

Gamers are highly engaged across media and entertainment

The IBC exclusive report authored by Omdia focuses on the key areas in which the closer bonds between games, movies, and TV are being noticed. The report will also offer insights into the hugely enhanced focus on games IP, explore streaming services and their gaming plays, review cinema and its own gaming investment, take a deep dive into what made The Last of Us TV show a prominent hit and evaluate the future of cross-media relationships.

In addition to releasing the exclusive report at IBC2023, Omdia’s leading gaming analysts will host a variety of sessions from roundtables to clinics covering the latest trends and forecasts impacting the entertainment industry. 

To register for IBC2023 and for more information on Omdia at IBC2023, click here.

More From Our Experts and Leaders View All
Let's Connect

More insights

Assess the marketplace with our extensive insights collection.

More insights

Hear from analysts

When you partner with Omdia, you gain access to our highly rated Ask An Analyst service.

Hear from analysts

Omdia Newsroom

Read the latest press releases from Omdia.

Omdia Newsroom

Solutions

Leverage unique access to market leading analysts and profit from their deep industry expertise.

Solutions
register Banner

Register here for full complimentary research reports and content.

Get ahead in your business and receive industry insider news, findings and trends from Omdia analysts.

Register