Omdia: Global LED video display market grew 6.2% YoY in Q2 2025, driven by retail and public space demand

LONDON, September 8, 2025: The global LED video display market grew 6.2% YoY in the second quarter of 2025, according to new research from Omdia. As visual communication becomes increasingly critical across industries, LED video display is at the forefront, delivering transformative experiences. With unmatched brightness, clarity, and adaptability, LED video displays are revolutionizing how businesses and organizations engage with their audiences.

“The latest LED video displays set new benchmarks with ‌ultra-high-definition resolution‌, ‌vibrant color reproduction‌, a broader viewing range, and ‌varied modular designs‌ catering to both indoor and outdoor environments.” said Cindy Liu, Senior Analyst at Omdia, “Key technological breakthroughs in manufacturing processes and innovations‌ ‌are delivering unparalleled performance.”

Key technological advancements include:

• Micro-LED and Mini-LED‌: Achieve pixel pitches as fine as ‌0.4mm‌, coupled with ‌30% higher energy efficiency‌ and ‌wider color gamuts‌, ensuring lifelike imagery even in direct sunlight.‌

• Sustainability‌: Consume ‌40-60% less power‌ than conventional displays while maintaining ‌a 50,000+ hours of operational life‌, reducing the total cost of ownership.‌

• Adaptive brightness‌: AI-driven sensors adjust luminance dynamically for optimal visibility and energy savings.

Omdia’s latest analysis highlights that this growth was propelled by demand in several key sectors:

• Public space: Interactive displays in art installations and cultural parks increase visitor dwell time and lift public engagement.

• Retail‌: Indoor and outdoor AI-driven digital signage increases customer viewing time‌ and lifts sales conversions.

• Sports & Live Events‌: Giant curved screens and ‌360° immersive displays‌ enhance fan engagement with instant replays and augmented reality overlays.‌

• Control room of Smart Cities‌: Ultra-high-resolution displays enable real-time public information dissemination, with ‌24/7 operation‌ and lower power consumption.‌

• Corporate & Education‌: ‌All-in-one collaborative LED video walls‌ streamline hybrid meetings, supporting multi-touch and wireless content sharing.

As demand shifts to new verticals, industry pioneers are shaping the future with innovative ‌technologies and product designs. Samsung, LGE, Leyard and Unilumin are developing ‌Micro LED video displays for architectural integration in storefronts and museums. Their flexible and curved displays‌ are enabling creative stage designs and experiential marketing, often managed by cloud-based content systems‌ powered by AI for real-time audience analytics.

Looking ahead, as emerging markets in Asia Pacific, the Middle East & Africa, and Latin America & the Caribbean accelerate adoption, LED technology is set to dominate ‌digital out-of-home advertising‌, modern sports venues, and ‌virtual production.