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Solve real-world challenges today and tomorrow when you partner with Omdia. Our unified team of over 400 experts, gives you an end-to-end perspective of the landscape, from data to big picture.
Where to play

Identify new markets, strategize for growth, prioritize investments

What to build
Foresee demand, craft a unique value proposition, test the market
How to win

Segment, message, and reach your target audience

Where to play
Omdia allows you to strategize for tomorrow and accurately identify, assess, and size growth opportunities, with a forecast for how the markets will change over time. We help your teams to prospect and drive revenue by prioritizing their efforts on key, named accounts. ​
What to build
We help you understand the demand of customers, competitors, and the capabilities of your own business. When it comes to building and delivering compelling products, services, and propositions, this information is crucial. Once your product concept is identified, how do you build a cost effective, feature-efficient solution that mitigates supply chain risks, and leverages new technologies? We help product development and supply chain professionals find optimal balance across all aspects of the product lifecycle, to be more profitable.

How to win

Omdia helps marketing and sales understand, prioritize and reach customers.


Areas covered


Companies tracked


Markets covered

Case studies

Strategic account prioritization identifies over $625 million in new services business.
The firm’s sales organization was distracted by unqualified leads. Partnering with one of the world’s largest IT consultancies, Omdia provided actionable, expert insights into the IT industry, creating a prioritized account plan that would pinpoint hundreds of millions of dollars in new business.
Breaking into the SME space of a competitive telecommunications landscape
Discover how one of the largest global telecommunications providers engaged new business in the SME space, with converged and on-point targeted messaging. Omdia helped the client navigate the complexities of cloud and enterprise IT and shared expert guidance for developing new go-to-market and channel strategies.
Global telecommunications provider positions itself as an enabler of national digital economies
Preliminary analysis identified the lack of regional broadband networking investment as a significant client challenge. Omdia helped the firm develop its presence in the Middle East & Northern Africa region at a major industry event and after, through trusted research, expert-led positioning, and valuable interactions with decision makers.

Client Testimonials

"We worked with Omdia to raise service providers awareness of our cybersecurity offering. Omdia’s thought leadership content has been viewed by more than 100 service providers across APAC. Omdia understood our needs and exceeded our expectations."

Able Tan, APAC Service Provider Marketing, Juniper

"Working with Omdia we were able to influence $3.9 million in pipeline opportunities by leveraging a custom white paper and webinar at MWC 2019 and speaking with prospects."

Cameron Jahn, Product Marketing Director, Zendrive

Get your message in front of


Event attendees

4 million

Monthly readers

30 million


Connect the dots

Discover how you can innovate and win