Windows are the cornerstone of movie revenue maximisation, but the system has faced pressure in the past decade. COVID-19 has granted studios a unique chance to experiment with other models, giving insight into the future of movie watching.
The Analyst Team
Senior Research Manager, Cinema
David is a leading expert on the global film and cinema market and played a fundamental role in the conversion of cinemas to digital projection and distribution technology over the past decade. Leading Omdia’s cinema team, he has set up the cinema intelligence service and the premium cinema service, most recently.
David has authored reports on the cinema market and participated in consultancy projects. He specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence, and market analyses.
Since 2015, David is the President of the European Digital Cinema Forum and often contributes to media regarding the film industry. Prior to joining Omdia (formerly IHS Markit), David was as a research consultant at IDATE DigiWorld and a senior executive with Eurimages.
He holds a Bachelor of Arts (Hons.) in business studies and French from Leeds Beckett University in the UK and studied at the Brest Business School in France.
Research Analyst, Media & Entertainment
Max Signorelli is a research analyst for the Media & Entertainment team at Omdia.
Max Signorelli specializes in global physical and online video markets with regional expertise in EMEA. His research covers markets both developed and emerging and includes in-depth strategy analysis of local and international OTT subscription video players in the Middle East and Africa, wider video Entertainment analysis of European markets and putting video into context as part of wider business ecosystems through international company case studies. He contributes quantitative and qualitative analysis to the Media and Entertainment product portfolio through extensive research and consultancies as well as published commentaries and reports. Since he joined the company in March 2017, he has written reports about key global players in the online video space, including YouTube and Amazon. Mr. Signorelli holds a Bachelor of Science in Physics from Imperial College London, United Kingdom.
Senior Analyst, TV & Online Video
As part of Omdia's media and entertainment team, Sarah covers online video for the Americas, with a specific interest in over-the-top and subscription streaming strategies, transactional home entertainment, and global physical video research. She specializes in tracking, modeling, and forecasting the ever-changing home entertainment and direct-to-consumer landscape.
Previously, Sarah worked as an associate at NBCUniversal as part of its digital distribution team. She holds a Bachelor of Science in business cinematic arts from the University of Southern California in Los Angeles. She is based in the company’s Austin, Texas, office.
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