On July 18, 2021, Zoom announced it was acquiring CCaaS vendor Five9 for $14.7bn. Zoom’s expansion into contact center taps into new growth opportunities, as well as lays the foundation for long-term competitive advantage with UCaaS.
Zoom’s acquisition of Five9 signals an emerging market paradigm
The Analyst Team
Mila D'Antonio
Principal Analyst, Connected Enterprise
As part of customer engagement team at Omdia, Mila D’Antonio covers technology that enables connected customer experiences (CX) across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.
Mila provides analysis of the key developments in customer engagement applications, data management for enhanced CX, and emerging technologies that improve customer interactions and enables personalized, relevant engagements. She also writes on adjacent developments in the broader contact center market, digital transformation, mixed reality technology, and digital marketing. Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.
Prachi Nema
Principal Analyst
Prachi specializes in enterprise communications and collaboration technologies, including video conferencing equipment and services. She brings over 15 years of telecoms industry experience and expertise in fixed and mobile convergence, service provider strategies, and next-generation technologies. Prachi has authored market share and forecast reports and analysis on a range of topics across the enterprise collaboration landscape.
Prachi has worked as a software engineer with various companies, including Idea Cellular, AT&T, and Motorola. She then moved into research and analysis, working as telecoms analyst with several boutique firms, including GSMA, where she researched strategies for increasing youth employment opportunities through mobile technologies and services. She holds an engineering degree in electronics and telecommunications from SGSITS in India and an MBA from the Henley Business School, part of University of Reading. Prachi is fluent in English and Hindi and is based in London.
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