The Analyst Team
Chief Analyst, Digital Consumer Platforms and AI
Eden Zoller leads the coverage of consumer AI, commerce, and data privacy at Omdia. Her focus is on service strategy, innovation, monetization, disruptive players, and future trends. Eden has been immersed in the digital economy for some 22 years, with a deep understanding of consumer service dynamics in mature and emerging markets.
Recent initiatives driven by Eden include the development of an AI Assistant Benchmark and an AI Maturity Assessment Model for service providers. She also manages workshops, consulting projects, and surveys, providing tailored advice and market intelligence. Her expertise means she is a regular speaker at industry events such as Mobile World Congress, TM Forum, CTIA, MEF, MMA. She is a long-standing judge for the GSMA GLOMO Awards. Before joining Omdia, formerly Ovum, Eden was an editor and journalist with several respected industry titles, including the Financial Times. She holds post-graduate diplomas in economics, marketing, law, environmental studies, plus a Master of Arts in literature.
Senior Analyst, Advanced Messaging and Communications
Charlotte Palfrey works in the advanced messaging and communications team covering telco messaging, OTT messaging, and social media. She has a specific interest in consumer messaging, business messaging, and revenue generation strategies for social platforms.
Her core research focuses on RCS and social platforms. She also produces forecasts for RCS usage and revenue, OTT messaging revenues, and social platform revenues. Additionally, she co-authors Omdia’s Location Platform Index.
Prior to joining the advanced messaging and communications team, Charlotte worked within the digital media team and provided analysis on digital publishing, video gaming, ad blocking, content distribution platforms, and children's media.
She joined Omdia (formerly Ovum) in 2012 having previously worked as an analyst for Juniper research covering mobile content and applications.
Charlotte holds a master's degree in mathematics from the University of Warwick.
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