FAST channels generated over $4bn in ad revenue in 2021. Platform ambitions of CTV manufacturers are one of the key growth drivers of this market, and are fueling a vibrant ecosystem of distributors, aggregators, and technology vendors.
FAST: the evolution of linear channel viewing in the connected TV era in the US and beyond
The Analyst Team
Marija Masalskis
Senior Principal Analyst, TV, Video and Advertising
Marija Masalskis is a senior principal analyst for TV, Video and Advertising. She is based in Los Angeles and leads US market research across pay TV and online video, advertising and studio strategy.
Marija first joined Screen Digest (now part of Omdia) in 2007 in London, covering online video, digital music and connected devices research areas. During her tenure as the director of research for the New York based trade association Digital Content Next (formerly the Online Publishers Association), Marija compiled 2013-2015 annual and quarterly industry benchmarking studies and represented DCN on the Media Ratings Council and the board of the Advertising Research Foundation. Prior to returning to Omdia in 2020, Marija also worked in ad tech at the San Francisco branch of Index Exchange, a supply-side optimization platform.
Further Reading
AVOD streamers are set to flourish and hit revenue of $260bn by 2025
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Analyst Opinion / 01 Apr 2022 / Maria Rua Aguete
Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, summarizes some underlying findings behind her recent presentation at the SERIES MANIA event in Lille, France. See also: SERIES MANIA 2022: Advertising strikes back – are AVOD platforms the next big thing?
Connected TV Platform Tracker
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Data / 07 Apr 2022 / David Tett
This is Omdia's first database looking at the types of partnerships and features found in the connected TV space across 11 selected markets, numerating first party SVOD services for key platforms and looking at various service and partnership types.
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