Ready or not, generative AI solutions are on their way to the enterprise. Omdia looks at two new announcements from Salesforce and Google and provides advice for enterprise buyers considering making the leap to generative AI.
The Analyst Team

Bradley Shimmin
Chief Analyst, AI & Data Analytics
Brad has more than 25 years of experience in IT technology, analyzing data and information architectures. He is skilled in competitive market intelligence, technology selection, business development, and quantitative research. He also has experience as an IT professional, business analyst, book author/editor, and high-tech journalist/editor.
Brad helps enterprises and high-tech companies work effectively across several market areas, including enterprise data and analytics, artificial intelligence, digital transformation, and DevOps. His expertise also covers market evaluation and go-to-market messaging, and he has a background in software development and database administration.
Further Reading
Generative AI: Market Landscape 2023
Subscription Required
Report / 03 Mar 2023 / Mark Beccue
ChatGPT, Stable Diffusion, and DALL-E are applications that have unleashed unprecedented interest in the potential of Generative AI. Omdia’s foundational report describes the market landscape for Generative AI in the enterprise.
Generative AI: Tech Provider Viewpoints
Subscription Required
Survey / 22 Mar 2023 / Bradley Shimmin
How do technology providers view the arrival of generative AI? Omdia explores the results of an informal survey of several key technology providers operating within the AI, data, and analytics market.
Generative AI: Will ChatGPT-powered email head to the contact center?
Analyst Opinion / 14 Feb 2023 / Mila D'Antonio
Microsoft announced the preview of a new generative AI-powered email in Microsoft Viva Sales. Omdia predicts the launch will give rise to ChatGPT-powered email in the contact center.
You must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.