This is the first iteration of Omdia's new supplementary online video market tracker, analyzing the latest relative size of the direct retail market and indirect wholesale market for SVOD—covering 74 markets and 13 regions, from 2014–28.
Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Operator Bundling, 2014–28
The Analyst Team
Tony Gunnarsson
Principal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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Online Video Bundling and Partnerships: 3Q22 Highlights
The operator-online video partnerships landscape has approached saturation during 2022, with a negligible net increase in total active alliances between streamers and leading service providers recorded since the previous iteration of our tracker.
Report / 21 Dec 2022 / Jonathan Doran
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Online Video Bundling and Partnerships Tracker: 3Q22
Summarizes partnerships combining paid online video with service providers' mobile, pay-TV, or fixed broadband services. Details carrier billing, tariff bundling, and integration of third-party online video into operators' device platforms.
Data / 21 Oct 2022 / Jonathan Doran
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TV & Online Video Intelligence Database
This database provides comprehensive coverage of TV & Online Video, through a wide range of in-depth financial and operational metrics. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats.
Data / 16 May 2023 / Irina Kornilova
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