In this event recap, Omdia analyzes major AI-related announcements made by AWS during its 2024 AWS re:Invent conference, covering new, multimodal GenAI models, a unifying data lakehouse, compute enhancements, and expanded partnerships.
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The Analyst Team

Natalia Modjeska
Follow AnalystResearch Director, AI and Intelligent Automation
Natalia Modjeska leads the AI & IA research team at Omdia. She has 15+ years of experience in developing and deploying analytics and AI. Her diverse career includes R&D, product and program management, sales, consulting, and client advisory. She has worked with organizations of all sizes and levels of maturity across many industries and geographies helping clients to harness the power of data, advanced analytics and AI for transformative change. She has advised 200+ organizations around the globe on topics ranging from AI strategy and use cases, to execution, best practices, governance, ethics, emerging trends, and vendor due diligence.
Natalia is passionate about helping clients to demystify AI/ML and to deploy these technologies responsibly. As part of that effort, she serves as an expert on the ISO/IEC JTC 1/SC 42 - AI Standards working group and she volunteers with several non-profits to develop responsible AI certification; increase AI literacy and improve government through innovative technologies. Natalia holds a PhD in AI (NLP) from the University of Edinburgh in Scotland and an Executive MBA from the Ivey School of Business (Western University).
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Alexander Harrowell
Follow AnalystPrincipal Analyst, Advanced Computing for AI
Alexander covers the market for semiconductors as it relates to AI and machine learning. This includes GPUs, dedicated AI ASICs and ASSPs, FPGAs, and future technologies, as well as companies such as Arm, NVIDIA, Cerebras Systems, Hailo, and Ambarella. He can help you with market forecasting, technology strategy, and positioning.
Starting as a journalist at Mobile Communications International magazine, Alexander has 17 years’ experience. Since joining Omdia in 2016, Alexander has covered technologies for small and medium enterprises, with a focus on mobile and, more recently, 5G for enterprises. He developed the Omdia Enterprise 5G Innovations Tracker to monitor the emerging enterprise 5G and CBRS ecosystem. He was the second employee of start-up consulting firm STL Partners, where he worked on mobile, open source, distributed computing, and the two-sided business model.
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Lian Jye Su
Follow AnalystChief Analyst
Lian Jye is a chief analyst at Omdia, responsible for the orchestration of applied intelligence market research in the Asia & Oceania region. He provides strategic guidance and business intelligence on AI infrastructure, software, and services. Lian Jye is widely quoted in the press and media on various AI- and robotics-related topics including on CNN, the BBC, CNBC, The Straits Times, and Nikkei Asian Review.
Prior to joining Omdia, Lian Jye worked in the research industry for nine years having started as a junior analyst covering cellular telecommunications technologies. In recent years, he has functioned as research director of AI and robotics, leading market intelligence services covering global market development and technological trends in robotics and AI hardware, software, and services. He graduated with a Bachelor of Science degree from the National University of Singapore and a Master of Business Administration from the University of Melbourne.
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