Cynthia Chen

Research Manager, Connected Life, Consumer

Cynthia brings over six years of experience in the connect life sector, with a dedicated focus on wearable devices and smart personal audio. Her expertise lies in go-to-market (GTM) strategy and tracking key product trends, offering clients a high-level view of feature adoption across the consumer technology ecosystem.

She plays a critical role in global research efforts, delivering in-depth analysis of strategies adopted by both ecosystem players and category specialists. Cynthia’s core competencies include evaluating vendor positioning and GTM strategies, enabling her to deliver well-rounded insights into shifting market dynamics.

Cynthia also serves as a judge for the GSMA’s Global Mobile Awards (GLOMO), recognizing innovation across the mobile industry. She continuously monitors emerging IoT trends, staying attuned to product innovations and industry developments. Her work empowers clients with strategic guidance to successfully navigate the fast-paced and competitive IoT landscape.