As part of the Consumer Electronics team, Helma contributes to TV household research. She develops modeling and databases while focusing on understanding the TV business in the ASEAN and MENA regions.
Prior to joining Omdia in 2021, Helma served as a data analyst at eBdesk, where she managed open source intelligence and big data initiatives for governmental agencies and policy makers. Before that, she started her career as content writer in Hello Health Group, where she used her medical background to democratize access to healthcare knowledge and was later exposed to data journalism by training.
She graduated from Cairo University with a Bachelor of Medicine, Bachelor of Surgery degree.