This report provides an overview of several new theatrical hybrid release models and reviews the release strategies of major US studios alongside scenarios for potential cannibalization by business model.
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Cross-Sector Windows: The Market Impact of Hybrid Theatrical Models
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The Analyst Team
Charlotte Jones
Follow AnalystSenior Principal Analyst, Cinema
As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema.
Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Charlotte provides detailed analysis on evolving film industry trends alongside her work on theatrical market forecasts. She is also responsible for Cinema Intelligence, the most comprehensive resource in the industry, covering 62 international territories. Charlotte is a regular speaker at key industry events as well as leading voice on industry webinars.
Prior to her focus on cinema and movies, Charlotte also gained expertise across the value chain from the TV, sports, and sponsorship sectors.
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Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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