This report analyzes the results of a primary survey of 220 senior decision makers global cybersecurity (IT security) service providers across market awareness, service provider selection decision criteria, and customer experience.
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Digital Enterprise Services Insights: Global Cybersecurity Market Landscape – 2021–22
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The Analyst Team
Adam Etherington
Follow AnalystPractice Leader, Cybersecurity
Adam leads the global Cybersecurity Intelligence and Advisory team at Omdia. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.
Adam joined in 2020, bringing more than two decades of experience as an executive overseeing managed networks, cloud, and cybersecurity solutions at some of the world’s largest IT services vendors and telecoms providers. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, Adam was awarded the Brookes Scholar Medal for outstanding academic achievement.
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