This 3,137-person survey explores consumer attitudes to and understanding of AI, what is most valued, and concerns/AI governance. The survey deep-dives AI usage in specific domains (e.g., devices, games, connected home, assistants).
OM020873
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The Analyst Team
Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
Kevin Burden
Follow AnalystDirector, Primary Research
Kevin has more than 15 years’ experience in market intelligence and analyzing the impact of wireless, mobile, and networking technologies on the enterprise. His focus is in quantifying customer requirements and delivering actionable insight on the dynamics of end-user demand across Omdia’s key areas of market coverage.
Prior to joining Omdia, Kevin was VP of mobility and data strategy at 451 Research, leading analysis across all wireless technology segments. Previously he was senior manager of mobility at Nielsen Mobile and program manager, mobile and wireless markets at IDC. Kevin also spent 10 years at Computerworld, focusing on how corporations use technology to meet corporate goals. Kevin has been quoted in publications including The Wall Street Journal, Business Week, Time, Forbes, the Boston Globe, and Investor’s Business Daily and has spoken at industry events including CES, CTIA, and Mobile World Congress. He holds a BA in economics and English and an MS in economics from Northeastern University.
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