Disney reports that Disney Streaming has become the world’s largest streaming company, with 221.1 million subscriptions across its streaming services Disney+, Disney+ Hotstar, ESPN+, and Hulu against Netflix’s 220.67 million.
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Disney overtakes Netflix as the world’s largest streaming company
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Hybrid AVOD/SVOD Models Dominate the New US Direct-to-Consumer Streaming Landscape – August 2022
Report / 12 Aug 2022 / Marija Masalskis
Monetizing online video on a TV screen is settling into a familiar dual revenue stream pattern of the traditional TV business. This report looks at key dynamics driving direct-to-consumer services to adopt a hybrid model: subsidizing consumers’ access, replicating traditional TV channel economics, and competing with big tech in the connected TV advertising market.
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Revision of India online video subscription forecast – post IPL media rights auction
Analyst Opinion / 15 Aug 2022 / Jun Wen Woo
Omdia has revised the forecast of India online video subscription data for Disney+ Hotstar and Voot Select (subscription, revenues and views) following the latest industry development.
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IPL rights top $6 billion but monetization will be challenging for the winners
Analyst Opinion / 21 Jun 2022 / Constantinos Papavassilopoulos
Analyst Opinion. The auction of Indian Premier League (IPL) rights was successful, bringing $6 billion to the coffers of the BCCI; the major winners of the rights were Disney Star for TV and Viacom18 for online video.
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India: Disney+ Hotstar accounts for half of subscription-based online video market share
Analyst Opinion / 08 Apr 2022 / Jun Wen Woo
The online video on demand subscription market in India reached $0.9 billion in revenues in 2021, with 73 million total online video subscriptions. The largest online video player in terms of subscriber numbers was Disney+ Hotstar, followed by Amazon Prime Video and Netflix.
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Disney+ shifts international focus ahead of summer 2022 expansion
Analyst Opinion / 11 Feb 2022 / Matthew Evenson
After a quiet start for its Star content brand, a new Disney+ advertising campaign aims to highlight the greater range of content available on the service ahead of the next wave of territory launches in summer 2022.
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Disney+ to introduce ad-supported tier appealing to price-conscious consumers and bolstering the Disney–Hulu advertising walled garden
Analyst Opinion / 21 Mar 2022 / Marija Masalskis
Disney+ will launch a hybrid AVOD/SVOD service tier in late 2022 in the US and internationally in 2023. The new tier will be offered at a discount compared with the ad-free tier, a pricing structure widely accepted by US online video consumers. Moreover, incorporating Disney+ into the Disney–Hulu omnichannel advertising walled garden will enable Disney to strengthen its ad ecosystem and compete effectively.
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The Analyst Team
Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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