After Netflix reported a decline in subscriptions for 1Q22, this analyst opinion assesses some of the options available to the company to help strengthen its long-term future.
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Netflix and Content Strategy: Charting the Strategic Path to Streaming Leader and Beyond
Report / 25 Mar 2022 / Matthew Evenson
As early signs of a slowdown in Netflix's subscriber growth begin to emerge, this report takes an in-depth look at the evolution of the company's original content strategy through the past decade and into the future.
2021 reporting from Netflix, HBO Max, Peacock, and Disney show that consumers can (and will) pay for multiple streaming services
Analyst Opinion / 14 Feb 2022 / Sarah Henschel
Netflix, HBO Max, Peacock, and Disney+ reported both domestic/global subscriber growth in 4Q21. New services are growing quickly, but Netflix’s growth is slowing. Growth in streaming overall is allowing “all ships to rise” in the D2C space.
The Analyst Team

Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
More Content By Matthew EvensonBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.