FAST (free ad-supported streaming TV) channels generated over $4bn in ad revenue in 2021. Platform ambitions of CTV (connected TV) manufacturers are one of the key growth drivers of this market, and are fueling a vibrant ecosystem of distributors, aggregators, and technology vendors.
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FAST: the evolution of linear channel viewing in the connected TV era in the US and beyond
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Connected TV Platform Tracker
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This is Omdia's first database looking at the types of partnerships and features found in the connected TV space across 11 selected markets, numerating first party SVOD services for key platforms and looking at various service and partnership types.
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