Both 4G and 5G data allowances have ballooned over the past two years. The largest mobile data bucket today is 50–100GB compared with just 5–10GB two years prior. Average mobile plan prices, however, have declined from $35 to $34 due to competition.
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Mobile & Broadband Pricing Tracker – 1H22
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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