Upcoming trends in the North American marketplace in 2023. Across SVOD, AVOD, and TVOD, 2023 will see growth in cross-business model pollination, consolidation among major OTT players, and increased sports content in OTT ecosystems.
In 2022 content owners and platform operators continued to increase focus on integrating advertising and subscription video platforms together. In 2023 consumers may benefit from consolidation if fewer services are available in the marketplace. However, total spend across services will not fall as the services continue to increase prices to achieve profitability goals.
For more findings, subscribe to the TV & Online Video Intelligence Service.
OM026484
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
2023 Trends to Watch: TV & Online Video in North America
Part of a Collection
GO TO COLLECTION
SHOW LATEST
HIDE LATEST
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
How Physical Video's Decline Has Shaped the Future of Entertainment
Report / 01 Sep 2022 / Sarah Henschel
This report reviews the history of home media, and the rise and fall of the physical video format. Shifting revenue from the once dominant physical market has had downstream effects on the content and release strategies seen today.
UPGRADE
2022 Trends to Watch: TV and Online Video in North America
Report / 06 Oct 2021 / Sarah Henschel
This report looks at upcoming trends in the North American marketplace in 2022. When looking across SVOD, AVOD, and TVOD, 2022 will see growth in smart TV usage, new ways in which consumers distribute their monthly video spending budget, and cross-pollination across business models.
UPGRADE
2021 Trends to Watch: TV and Online Video in North America
Report / 13 Nov 2020 / Erik Brannon
An overview of trends affecting the media and entertainment marketplace in North America. The impacts of COVID-19 and M&A activity on the media market are examined. The report also offers advice to operators and vendors in the changing D2C landscape.
UPGRADE
2021 Trends to Watch: North America
Report / 10 Nov 2020 / Kristin Paulin
This trends to watch report contains key trends for the North America service provider market in 2021, covering 5G, impacts from COVID-19 on fixed broadband, and impacts of M&A and COVID-19 on wireless prepaid.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.