This report highlights the growing size of M&A activity in the sector, the market-driven importance of partnerships and bundling, the evolution of pricing and subscriptions, and the escalation of the streaming industry’s live sports rights battle.
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2026 Trends to Watch: North America TV & Online Video
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Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Bundling, 2015–30 Analysis
Report / 24 Jul 2025 / Tony Gunnarsson
This report assesses SVOD distribution up to 2030, through bundling of SVOD via operator and online video platforms bundling. Major global SVOD services now rely on third-party distribution to make subscriptions more stable and “sticky.”
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OTT Video Bundling & Partnerships – 2Q25 Highlights
Report / 12 Sep 2025 / Pål Karlsen
This tracker provides a summary of recent partnership deals signed between OTT companies and mobile, fixed, and pay-TV operators by type, date, and country.
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Sports Rights Database
Data / 03 Oct 2025 / Tim Westcott
Omdia tracks data on sports rights worldwide, including past deals and announced upcoming relationships. Sports rights by sport, rights owner, event, contract term, and country/territory.
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TV & Online Video Intelligence Database
Data / 21 Oct 2025 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
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The Analyst Team
Paul Erickson
Follow AnalystPrincipal Analyst
Paul Erickson is an industry analyst with broad experience across the Media and Entertainment technology sector. He is the US-focused Principal Analyst within Omdia’s global Media & Entertainment research practice and is part of the team driving Omdia’s TV and Online Video Intelligence Service. Paul currently concentrates on the dynamic intersection and integration of streaming video, TV, and advertising,
He rejoined Omdia in 2024 after several years of private consultancy, and prior roles as Research Director for Entertainment and Consumer Electronics at Parks Associates and as an industry analyst for Omdia / IHS Markit, NPD DisplaySearch (now Circana), and IMS Research.
His veteran experience and insights span two decades across streaming video services / platforms, broadcast and pay TV, connected consumer electronics, digital Media, UI / UX technologies, smart home, gaming, and audio technologies.
Paul has been quoted in a variety of news outlets and industry publications, including the Financial Times, the Wall Street Journal, Variety, Los Angeles Times, USA Today, Associated Press, Reuters, CNN, BusinessWeek, Bloomberg, ABC News, CBS News, NBC News, New York Times, Wired, and CNET. He is also a frequent speaker at industry conferences, such as CES, IBC, CTV World Summit, StreamTV, and IFA. Paul is a two-time AVIXA Emerging Trends Fellow honoree.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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