This report looks at the US streaming marketplace and the differences between direct OTT and linear wholesale subscriptions via a pay-TV operator. Companies analyzed include Starz, Showtime, and HBO Max.
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Wholesale vs. Standalone OTT subscribers: the hidden subscriber opportunity?
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Upcoming trends in the North American marketplace in 2023. Across SVOD, AVOD, and TVOD, 2023 will see growth in cross-business model pollination, consolidation among major OTT players, and increased sports content in OTT ecosystems. In 2022 content owners and platform operators continued to increase focus on integrating advertising and subscription video platforms together. In 2023 consumers may benefit from consolidation if fewer services are available in the marketplace. However, total spend across services will not fall as the services continue to increase prices to achieve profitability goals. For more findings, subscribe to the TV & Online Video Intelligence Service.
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2022 Trends to Watch: TV and Online Video in North America
Report / 06 Oct 2021 / Sarah Henschel
This report looks at upcoming trends in the North American marketplace in 2022. When looking across SVOD, AVOD, and TVOD, 2022 will see growth in smart TV usage, new ways in which consumers distribute their monthly video spending budget, and cross-pollination across business models.
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