2023 IT Spending Predictor: Key Findings and Content Guide

Naga Sukumar Gattu

Analyst

Naga Sukumar Gattu is an Analyst, supporting the IT market models team and primarily deals with data modeling and forecasting, market sizing of IT spending, and tracking industry trends. His research helps to understand the adoption of digital transformation technologies and provides insights for IT budgets, investment priorities, and market growth.

Sukumar specializes in IT spending, budget prediction, and market forecasting. His research includes market sizing, trend analysis, forecasting, vendor analysis, and rankings for the technology spending market. Sukumar also supports database management of premium tools and the primary research and consulting projects of Omdia. Before joining Omdia, formerly Ovum, in 2013, he worked as an associate analyst at GlobalData, where he worked in market research and business intelligence. Sukumar holds a master’s degree in business administration, specializing in marketing and finance, from Osmania University in Hyderabad, India, and a bachelor’s degree in mathematics from Kakatiya University in Telangana, India.

Phaninder Pasham

Analyst

Phaninder is an analyst in Omdia’s IT tools and insight team, where he manages the company research team and works on IT market models. He carries out financial and strategic SWOT analyses of companies, considering operational, financial, and strategic metrics across healthcare; banking, financial services, and insurance; technology, media, and telecoms; transportation and logistics; and manufacturing.

Phaninder joined Omdia (formerly Ovum) in 2018 and has expertise in providing strategic, competitive, and financial analysis of companies through advanced secondary research using both qualitative and quantitative data. He prepares insightful and intensive reports on companies, providing vital information for business and strategic planning, investment opportunities, competitor benchmarking, and marketing. 

Phaninder previously worked as an analyst at Global Data PLC, where he performed secondary research, company profiling, financial analysis, and SWOT reports of companies. In 2019, he won an Omdia award for going the extra mile to deliver projects on time. Phaninder has a postgraduate diploma in banking, insurance, and finance.  

Kranthi Kumar Buddharaju

Analyst

Kranthi Kumar Buddharaju is an Analyst for Omdia. He works mainly on Omdia's ICT Enterprise Insights (ICTEI) program and oversees Tableau visualizations for Omdia's data tools. He also gathers IT market intelligence through secondary research. 

Before joining Omdia, formerly Ovum, in 2014, Kranthi worked in business and market research for Global Data Plc. As an analyst, he covered the oil and gas industry and prepared production forecasting models based on macroeconomic and industry-specific drivers, handled data modelling and created, validated and handled quality assurance for databases. Before his work at Global Data, Kranthi worked as a customer relationship manager for the retail banking side of Kotak Mahindra Bank.

Kranthi holds a bachelor's degree in electronics and communication from JNTU, Hyderabad and a PGDM in marketing and operations from Vignana Jyothi institute of management, Hyderabad.