Omdia research, based on a Pluto TV case study, shows that growth of Free Ad-Supported Television (FAST) is being driven by a small number of players. The top five channels in the US are all owned by Paramount and together account for more than 20% of monthly consumption.
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Paramount prospers from its bold bet on the FAST segment
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2024 Trends to Watch: AVOD, FAST and the New TV
Report / 02 Nov 2023 / Marija Masalskis
This report discusses the key 2024 trends that will drive the converging “new TV” market, where broadcasters, AVOD, FAST, pay TV, and smart TV operators compete and collaborate.
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TV industry looks beyond gloomy market to FAST, AI future
Analyst Opinion / 24 Oct 2023 / Ed Ludlow
Amid a global slowdown in the TV industry, distributors and buyers returned to Cannes for the main international TV programming market, MIPCOM, last week. This report unpicks the key industry trends which characterized the event.
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2024 Trends to Watch Report: Media & Entertainment Super Themes
Report / 26 Oct 2023 / Adam Thomas
This Trends to Watch report examines key trends that will shape the global media & entertainment industry in 2024, analyzing the characteristics of each of the trends and their impacts on the market.
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The Analyst Team
Maria Rua Aguete
Follow AnalystSenior Research Director, Media and Entertainment
Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit.
The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world.
Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group.
She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.
Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community.
Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.
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