This reports assesses SVOD distribution in the period to 2028 and argues that the D2C model will give way to distribution models reminiscent of traditional pay TV: bundled SVOD will grow in proportion to direct retail SVOD.
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Online Video Tracker: Indirect Wholesale Tracker 2014–28, Analysis
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Indirect wholesale: New complementary market data on operator bundling of SVOD is added to Omdia’s TV & Online Video Intelligence Service
Analyst Opinion / 27 Apr 2023 / Tony Gunnarsson
Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Operator Bundling, 2014–28, with market data and forecasts on the distribution models of SVOD services, is now available to TV & Online Video Intelligence Service clients.
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Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Operator Bundling, 2014–28
Data / 27 Apr 2023 / Tony Gunnarsson
This is the first iteration of Omdia's new supplementary online video market tracker, analyzing the latest relative size of the direct retail market, online video subscriptions based on direct contacts between the customer and the online video operator and indirect wholesale market, subscriptions that are contractual between the customer and a distribution partner of the online video operator, for SVOD. This tracker includes market data analysis and forecasts for 74 markets and 13 world regions, from the year 2011 until 2028, for a full coverage of Omdia's forecast period. Each market is listed with three metrics: total paid subscriptions, which refers to the sum total of all individual SVOD services tracked by Omdia in each market, as well as direct to consumer subscriptions and indirect wholesale subscriptions, which are new metrics that are exclusively available in this tracker.
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OTT Video Bundling and Partnerships Tracker – 1Q23
Data / 05 May 2023 / Jonathan Doran
Summarizes partnerships combining paid online video with service providers' mobile, pay TV, or fixed broadband services. Details carrier billing, tariff bundling, and integration of third-party online video into operators' device platforms.
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TV & Online Video Intelligence Database
Data / 09 Sep 2025 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
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The Analyst Team
Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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