This report discusses 2022 advertising market performance and highlights key trends for the next five years: the decline and increasing impact of events in traditional linear TV ads, the rise of premium AVOD, the competition faced by Google and Meta from TikTok, and the retail media segment.
OM030441
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Advertising Market Monitor: US – 2023
Part of a Collection
GO TO COLLECTION
SHOW LATEST
HIDE LATEST
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
2023 Trends to Watch: Advertising Superthemes
Report / 05 Jan 2023 / Matthew Bailey
This report examines five key trends set to shape the advertising market in 2023 and assesses their impact on service providers, broadcasters, content owners, and tech vendors.
UPGRADE
Advertising Intelligence Database
Data / 07 Aug 2025 / Matthew Bailey
This core Advertising Intelligence Database provides online, linear TV, print, radio, out-of-home, and cinema advertising revenue by market and region. Tier 1 market coverage includes granular online and linear TV splits by format and company.
UPGRADE
Advertising – GAMA Database Summary
Data / 16 Jun 2025 / Matthew Bailey
Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.