This report provides an in-depth analysis of the advertising market in Latin America, featuring a review of 2024 performance and forecasts through to 2030. It also covers TV advertising and broadcaster strategies, online advertising trends, and market share insights of major companies, in addition to market analyses of Brazil, Mexico, Argentina, Chile, Colombia, and Peru.
OM129559
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Advertising Market Monitor: Latin America – 2025
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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